Perfume trends: in the wake of the 70s & 80s

Tendances parfum

The rise of the middle class and the liberation of morals redrew the olfactory landscape of the 1970s. By the end of the sixties, a wind of freshness was blowing through perfumery, embracing the desire for women’s emancipation. The launch of Yves Saint Laurent’s Opium at the end of the decade marked a turning point […]

DOWN WITH THE MASKS!

Masques

In the context of an unprecedented health crisis, masks have invaded our daily lives and also revolutionized fashion and beauty trends. But it is difficult to know what is really hidden behind those masks. We can guess at a luscious mouth highlighted with lipstick, or a fine nose studded with freckles, but who would think […]

Diego Faivre : objects per minute 

After working in a factory as a “blue collar worker,” Diego Faivre, who attended the Design Academy in Eindhoven, became aware of the value of time, which was evaluated, calculated, and recorded. A real indicator to evaluate human performance. A concept he wanted to explore through his “Minute Factory,” which underlines our obsession with time […]

EGONLAB: VISUAL ARTISTS

EGONLab

Emerging French brand EGONLab dresses all morphologies, all genders, and all ages with timeless pieces revisited in the light of their contemporaneity. True to their iconoclastic DNA, these self-described visual artists offer an urban punk wardrobe. Superimposing masculine and feminine, modernity and historical know-how, durability and creativity, they create clothes as a hymn to the […]

Digital, 3D creations, and NFT at the crossroads of a new art

NFTs have been in troubled waters for the past few months, encountering turbulence from Wikipedia, which refuses toaffiliate these digital tokens to the field of art, and the brands that fear more counterfeiting, not to mention the Picasso family, which is torn about the digitalization of certain works of the painter (in particular around a […]

Loewe and Miyazaki: Animated capsule 

Loewe

The collection was released on the Loewe website on January 7 in honor of the late director Hayao Miyazaki. Their collaboration is inspired by his film Spirited Away (Chihiro’s Journey). Jonathan Anderson, Loewe’s creative director, describes the collection as “an ode to loyalty as well as friendship.” The designer features the main characters of the […]

Forte volley, between onirism and poetry…

Forte Forte

The Italian label has been established in the heart of the 6th arrondissement of Paris for several years. The project, led by Robert Vattilana and Giada Forte, has blossomed like a flower, between femininity and softness. In terms of materials, brass and rose quartz predominate in the middle of a space tinted with white and […]

Pierre Corthay: A boutique-workshop with creative contrasts

Pierre Corthay

The Pierre Corthay boutique-workshop located near the Place de la Madeleine was designed by NeM (Niney et Marca architectes agency). The designer aspires to “make shoes that are more desirable…” and needed a place that could reflect his handcrafted and custom-made creations. He wanted to combine traditional and contemporary. The store’s woodwork has remained intact […]

Shang Xia, a store that looks like a bird’s nest…

Japanese architect and writer Kengo Kuma, who has been awarded the distinction of Officier de L’Ordre des Arts et des Lettres in France, has designed the boutique for the Chinese brand Shang Xia. The Hermès subsidiary, located in the 6th arrondissement of Paris, designs luxury clothing, furniture, and other decorative objects featuring elegant and refined […]

VINCENT LEROY : Anamorfosis

Formado en diseño industrial en la École Nationale Supérieure de Création Industrielle de París, Vincent Leroy ha dado al diseño una espectacular dimensión monumental que le ha llevado al éxito. Su última obra, expuesta en los escaparates de las boutiques Yves-Saint-Laurent de todo el mundo, dice mucho de su trabajo en la confluencia del arte, […]