From Los Angeles to Paris: The Rich and Depressed Kids boutique is electrifying

In 2012, Henri Alexander Levy created the streetwear label ERD, inspired by the avant-garde movements of the 70s and the Japanese avant-garde of the 80s. Rich and Depressed Kids has been hatched in the dressing rooms of many stars, like Kanye West, Beyoncé, and Justin Bieber. The founder was strongly influenced by abstract painters of […]
Louis Vuitton takes on an Art Deco look in its new Lille shop

The French trunk-maker has set up shop in the Huîtrière building, an iconic edifice in the northern city, listed as a Historic Monument. Almost a century old, it was entirely renovated last year with the help of some thirty local companies. A former Michelin-starred restaurant, it is an Art Deco masterpiece, designed by the architect […]
Officine Universelle Buly : when beauty rhymes with history

Jean-Vincent Bully, the perfumer who inspired the Parisian brand, lived in Balzac’s time and marked his era as a distiller, perfumer and cosmetician. His boutique on rue Saint-Honoré was a success that extended beyond the borders. A new chapter opened in 2014 when Victoire de Taillac and Ramdane Touhami inaugurated the first Officine on rue […]
A dream wardrobe by Rowen Rose

If you’re looking for a definition of chic, all you have to do is dive into the collections of the house of Rowen Rose. Launched in 2018 by the young and talented Emma Raphaëlle Rotenberg (aka Emma Rowen Rose), the label stands out for its dedication to a cinematic poetry that translates into lines, inspirations, […]
New retro-futuristic flagship for Paco Rabanne

Artistic director Julien Dossena, who took over the reins of the luxury brand in 2013, recently inaugurated the new 153-meter Paco Rabanne store2 on the corner of Avenue Montaigne and Rue François-Ier. The flagship was inspired by the futuristic world of its founder: orange carpeting and lamé curtains recall the contours of a flying saucer […]
The nudity of fashion is exposed

The Hasselt Fashion Museum in Belgium is interested in the impetuous need to undress: to dress while stripping off. After months of being hidden, wrapped up in comfortable indoor clothes but without any notion of aesthetics, fashion once again wants to highlight our bodies by stripping them. A perpetual back and forth between “hiding and […]
Julien Fournié, a great fashion designer in the age of the metaverse

Julien Fournié is one of the most avant-garde fashion designers of his generation. A pioneer since 2011 in the integration of haute couture outfits imagined for video game platforms such as PUBG Mobile. A fan of gaming and cinema, he collaborates with Tencent, the Chinese digital giant – no fewer than a billion users worldwide […]
Luxury skate park

Founded in Shanghai in 2014 by professional skateboarders, Avenue & Son is a skateboard brand that is phenomenally successful among young people all over the world. For its first store, the brand took up residence in the very chic Taikoo Li Qiantan, a commercial area usually reserved for boutiques of a certain standing. For this […]
Pierre Corthay: A boutique-workshop with creative contrasts

The Pierre Corthay boutique-workshop located near the Place de la Madeleine was designed by NeM (Niney et Marca architectes agency). The designer aspires to “make shoes that are more desirable…” and needed a place that could reflect his handcrafted and custom-made creations. He wanted to combine traditional and contemporary. The store’s woodwork has remained intact […]
Caulaincourt, the nose to the grindsone of fast fashion
Facebook-f Spotify Pinterest Soundcloud CAULAINCOURT, THE NOSE TO THE GRINDSTONE OF FAST FASHION 4 5 2 3 1 The Caulaincourt shoe brand was born ten years ago out of a love of craftsmanship and meticulous workmanship. From the desire to make it a life project that has been thought over for a long time to […]
London Calling

Facebook-f Spotify Pinterest Soundcloud LONDON CALLING 4 5 6 2 3 1 During a fashion shoot, assistant stylist Lauren Perrin noticed that the demand for tights and gloves was much higher than the supply. She quickly grabbed her savings, turned to her friends to shoot her creations and launched her namesake brand in 2020 by […]
Tribute to Virgil Abloh from creator to designer

Facebook-f Spotify Pinterest Soundcloud TRIBUTE TO VIRGIL ABLOH, FROM CREATOR TO DESIGNER 4 5 2 3 1 Virgil Abloh passed away suddenly last November, leaving the fashion world in mourning. Artistic director of Louis Vuitton’s men’s collections and creator of his own brand with a streetwear aesthetic, Off-White, he profoundly marked fashion with his surprising […]
Who is Matthieu Blazy, the new artistic director of Bottega Veneta ?

Facebook-f Spotify Pinterest Soundcloud WHO IS MATTHIEU BLAZY, THE NEW ARTISTIC DIRECTOR OF BOTTEGA VENETA? Last November, the Italian fashion house Bottega Veneta announced in a press release the departure by mutual agreement of Daniel Lee, who had managed, in just a few years, to give the brand a new lease of life, more modern […]
The hacker project or the apology of the copy

Facebook-f Spotify Pinterest Soundcloud THE HACKER PROJECT OR THE APOLOGY OF THE COPY In the world of fashion, each house is distinguished by a style, a signature, an aura. If Louboutin has the red sole, Versace has taken the head of medusa. But when with conventions transposed, as brands collaborate and exchange their inspirations, like […]
Dover Street Market, for the love of style

Impossible is not fashion

An American Dream

Tega Akinola, the queen of upcycling streetwear

Selection of the most beautiful fashion books published in 2021

When winter sports rhyme with sewing

As the winter sports resorts are back in operation, the luxury houses have happily planted their ski poles on the snowy peaks, determined to show that black slopes and wooden chalets are resolutely couture.
Who is Ifeanyi Okwuadi, winner of the 36th Festival de Hyères fashion award?

October 17, 2021 , the sun shines on the bright façade of the Villa Noailles, in Hyères, which hosts the annual International Fashion and Photography Festival. Victor & Rolf, Felipe Oliveira Baptista, Anthony Vaccarello… The list of artists with recognized talent that this competition has crowned is long. This year, Ifeanyi Okwuadi joined the list […]
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