ASIA – SINGAPORE
For over twenty years, Park Associates has been creating dynamic environments that enhance design discourse. The design of the Hafary Gallery is no exception. The Singapore-based studio reinvents the ways of engaging retail through an immersive experience that takes customers on a dreamlike journey.
.
Surface finishes are transformed into experimental and surreal patterns. The spaces are designed to forge emotional connections around sensory stimulation. Each area invites imagination through a choice of materials and a unique stylistic approach that marks spatial transitions.
.
The “Plaza” is conceived as a tile city, defining the welcoming area where customers can pause, converse, and contemplate the surroundings. The “Villa” creates a vibrant screen with the interplay of light and shadows using long and slender tile strips. The “Entry Pavilion” questions this same use, with layered screens, ceiling planes, and furniture made from a single type of tile. “Unlike conventional galleries that often display numerous collections, a pre-selection was made to avoid visual clutter,” explains the studio. “This meant convincing customers that ‘less is more,’ while striking a perfect balance between creating spaces and showcasing finishes.” For Park Associates, this showroom transcends monetary transactions, evolving into an architecturally engaging experience accessible to clients and visitors, centred around the very tectonics of tile finishes.
.
Nathalie Dassa