Clémentine Henrion is a French designer who graduated from the École supérieure des arts appliqués Duperré. In the heart of the Marais, she runs her creative studio called Design For Pragmatic Daydreamers . She works as an artistic director on eclectic projects. As set design, scenography, fashion design and illustration.
I discovered Clémentine Henrion’s work during the 34th edition of the European Heritage Days at Éléphant Paname. The place had given Clémentine carte blanche on the theme of youth. I remember being transported by her dreamlike, which highlighted “the flight of a youth driven by the audacity of carelessness.”
A few years later, I contacted Clémentine in the context of a project for the ultra-premium Mexican tequila brand “Patrón” (Bacardi-Martini France group) at the request of the agency Moma Event. An event inspired by the rituals of Día De Muertos, an extremely popular traditional festival in Mexico, for which Clementine Henrion has created a personalized altar.
Research axes, constraints, respect for traditions: How can an artist-brand collaboration be successful?
Clémentine Henrion offers to Acumen Magazine some answers during an interview in her Parisian studio.