The most beautiful concept stores dedicated to perfume
On the occasion of a new season that puts alternative creation in the spotlight, from the Rives de la Beauté in Paris to the Pitti Fragranze show in Florence, Acumen unveils the most beautiful addresses of confidential perfumery, in which to find a rare pearl. In Paris, a must-see stop for perfume, the Scent Room […]
FASHION INSPIRED BY FRIDA KAHLO : Focus on the new exhibition of the fall
“Nothing is absolute, everything is change, everything is movement, everything is revolution, everything flies away and goes away,” Frida Kahlo once explained. What is certain is that the painter never completely flew away, leaving her imprint anchored in the walls of museums. This fall, the Palais Galliera will host an exhibition in honor of one […]
Azzedine Alaïa in the spotlight
Two exhibitions trace the career of the iconic Franco-Tunisian designer and couturier, a true sculptor of female bodies. Azzedine Alaïa (1935-2017) has left an indelible mark on the history of fashion since the 1980s. This lover of women knew how to play with shapes and curves, volumes and materials to sculpt the outfits of his […]
FLAGSHIP MARNI
ALL THE FASHION IN AN ARTIST’S RESIDENCE At 26 via Montenapoleone in Milan, the new Marni store is an ode to travel. Francesco Risso, the brand’s artistic director, created an innovative project in close collaboration with Marni’s marketing director, Chungaiz Khan Mumtaz, and the London studios Brinkworth and The Wilson Brothers. The three-story flagship is […]
NEW RETAIL DESIGN IN CHINA
The interiors of Chinese retail spaces offer new multidimensional perspectives and make shopping a truly immersive and emotional experience. In the age of New Retail and O2O (Online to Offline), Chinese architects, designers, and creative studios are rethinking new retail shopping journeys, experimenting with innovations to meet the growing sophistication of consumers. Here are three […]
THE 80s, ten years of creativity
The Musée des Arts Décoratifs in Paris brings back to life this memorable decade through an expansive exhibition, where design, fashion, and graphics are the standard-bearers of all fantasies. The 1980s were tinged with paradox, but maintained an unparalleled level of creativity, energy, and audacity. After the economic boom of the Thirty Glorious, the decade […]
STIEGLITZ, VINTAGE ATMOSPHERE
Dutch designer Pien Stieglitz has opened her first physical store in the heart of Amsterdam that smells like the 1970s. The women’s fashion brand, which she founded eight years ago, blends past and present to better shape a “Stieglitz world,” with a vintage and kitschy touch. The flagship, designed by Pepijn Smit of S-P-A-C-E Projects, […]
UNDER THE SUN EXACTLY
Vacations are coming; soft idleness in a postcard setting is on the horizon. Acumen offers you a summer selection, between colognes, solar and iodized notes, for a scent full of light and freshness. Bright and sparkling, colognes are unrivaled in their ability to bring lightness to summer. For L’Eau de Basilic Pourpre, Hermès blends the […]
THE FASHION HOUSES AND THEIR RESTAURANTS : FOCUS ON OSTERIA GUCCI MADE IN ITALY
Is gastronomy the new horizon of Italian fashion? The question is worth asking in light of the many ristorante and pasticceria opened by transalpine luxury houses. After Prada in London and Milan, and Armani in Paris, Gucci is now getting down to business. In March, the Florentine brand opened its fourth Osteria (Italian for tavern) […]
Boutique CELINE, IMAGINED AS AN ARTIST’S STUDIO
Nestled at 53 Avenue Montaigne, Paris, is one of the boutiques of the famous fashion house CELINE, conceived by its artistic director Hedi Slimane. The stark space displays clean lines contrasted by geometric decorative objects. The spiral staircase divides the flagship into two floors and echoes the silver, twisted sculptures on display. The wooden lamps […]
GUCCI x ADIDAS : ZOOM ON ONE OF THE CAPSULES OF THE MOMENT
When the Italian house with the three iconic stripes – green, white and red – joins the three stripes of Adidas, the result is explosive. Artistic Director Alessandro Michele offered a taste of the collaboration of the moment at Milan Fashion Week Fall-Winter 2022-23. Pop colors, colorful prints, logo polo shirts, yellow, lemon, and bright […]
FASHION : MAGNETIC STORES BY GONZALEZ HAASE
Insiders know that Modes is the temple of the Italian avant-garde. Aldo Carpinteri’s concept store is composed of niche labels, such as Amina Muaddi, The Attico and Ganni, and luxury brands, such as Saint Laurent, Blumarine and Maison Margiela. The architecture of their flagships was designed by Judith Haase and Pierre Jorge Gonzalez of Gonzalez […]
THE NEW CARTIER COLLECTION PRESENTED IN A CASE BY JAIME HAYON
Once again, the House of Cartier created a surprise with the presentation of its new high jewelry collection “Beautés du monde” in June. It was in Madrid, in the former British Embassy with its brutalist architecture, that it exhibited its precious creations. And to highlight them, the French brand entrusted the scenography to the artist […]
MONOLITHIC STORE
Swedish fashion house Acne Studios has just opened its brand-new store in the legendary rue Saint-Honoré. As usual, the brand breaks with the boredom of stores that look the same all over the world. The 385 square meters of the new Parisian address faithfully reinterpret the historic heritage of the City of Light. To bring […]
Eau de Cologne: the origins of perfume.
Perfume was born in Ancient Egypt, in the form of divinations addressed to the Gods through the smoke of incense. It was reborn in the Middle Ages in a therapeutic light, marking the beginnings of Eau de Cologne. The Middle Ages saw the emergence of plant-based mixtures, prized for their purifying benefits. One example […]
To the quintessential Cavalli
Since his appointment as creative director two years ago, Fausto Puglisi has proven that the animal world of Roberto Cavalli suits him perfectly, starting with the Cavalli Mansion virtual experience, which highlights the interiors and prints so dear to the Italian designer. Antique pool party, lush garden, baroque lounge, nightclub atmosphere, street art backstage, pink […]
Il Capri Hotel x Nomasei: focus on this new summer collaboration
The new Il Capri Hotel, created by the couple Arnaud Lacombe, will open its doors on July 1, 2022. A true Italian jewel, this neo-Gothic building with 21 powder pink rooms will pay tribute to the island. Worthy of a Lana Del Rey cover, the turquoise blue pool is enhanced by red and white umbrellas, […]
ICICLE: Minimalist serenity
Nestled in the heart of the Faubourg Saint-Honoré, in the 8th arrondissement, the eco-friendly Chinese brand opened its second Parisian address in February 2022. This gem on the right bank was designed by Belgian architect Bernard Dubois. This 226-square-meter showcase was designed as a continuation of its first address at 35 Avenue George V. The […]
When Milan’s boutiques focus on design interiors
For a few years now, many fashion and lifestyle stores have been imagining their spaces as staging areas with incredible decoration. The idea? To create a memorable experience as soon as you enter the store. Milan, city of design par excellence, surely gathers the most beautiful venues in the world. Acumen reveals two new spots […]
The creative imagery of Max Siedentopf
The London-based multidisciplinary conceptual artist cultivates a taste for the casual, the humorous, and the unusual, transforming the ordinary into the extraordinary, as in his Gucci campaigns, a feast of fantasy. Max Siedentopf has been making up the world according to his briefs for the past ten years in photography, sculpture, publishing, and fashion. This […]
Jacquemus or the madness of chic retailers
Buying a luxury bag has never been so much fun (or so easy). Last December, Paris discovered the very first “Bambino Long” 24-hour vending machine: one of the countless it-bags from Jacquemus. This was an operation that echoed the release of its monochrome PINK2 capsule, with the shop 2.0, featuring the same color code from […]
Bala: the fitness spot with style
This new sports brand reinterprets its equipment in giant versions in its first colorful shop in the heart of SoHo in New York. «Good things come to those who sweat» is the credo of Bala, whose stock has been soaring since its inception in 2018. To match the expertise of married founders Natalie Holloway and Max […]
Lemaire takes up residence on the Place des Vosges
Launched in 1995, the Lemaire house has never ceased to draw the contours of a complex Parisian wardrobe. Sophisticated yet designed for everyday wear, it has explored a whole palette of neutral, organic, and matte shades without boring us. Initiated by Christophe Lemaire and joined by Sarah-Linh Tran in 2010, the brand has opened a […]
AZ Factory meets Thebe Magugu: focus on the capsule of the moment
The most pop collaboration of the season is a tribute to Alber Elbaz, who passed away in 2021. AZ Factory has launched its first collection since the death of its founder. In March 2022, the label announced that it will transform itself into a creative laboratory that will invite “amigos” to rethink the legacy of […]