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L.A.M STUDIO OR THE POWER OF MINIMALISM

For its second edition, Offscreen, the arts event dedicated to image exploration, has enlisted the services of Léonie Alma Mason, set designer, interior architect and head of L.A.M Studio. It’s a happy union, and a good excuse to take a look back at the designer’s career.

Behind the old-fashioned but furiously pop facade of the Grand Garage Haussmann, curious visitors and art and image lovers were able to discover the second edition of this fine artistic event, which was held in parallel with the Paris+ Art Basel Fair (see the article in the ART section). The staging for this second edition was inspired by the world of museums, rather than traditional stands. L.A.M Studio, founded by Léonie Alma Mason, was responsible for the staging.

Born in Geneva in 1987, this young woman of French, Swiss and German descent is a scenographer, designer and interior architect. A graduate of the École Camondo-Architecture d’intérieur et Design, she also manages LOMM Editions (co-founded with her grandmother Odile Mir), as well as her agency LA.M Studio. She set up LA.M Studio in 2014, in the French capital, to develop unique projects for both the public and private sectors, on both a small and large scale.

She is responsible for the splendid Maslina Resort in Croatia. Set on Hvar, an island in the Adriatic Sea, this five-star hotel greets us from the lobby with an ambience that is both raw and sophisticated, with custom-made cracked stone, enamelled lava stone and bronze tables and Italian alabaster chandeliers. These materials are complemented by Hand & Eye Studio terracotta lighting, Charlotte Juillard daybeds and a bamboo canopy by Déambulons. Bamboo is also used in the hotel spa, where it forms a canopy that filters the sun’s rays.

For her Paris show at 43 rue Laborde, there was no question of confining exhibitors and works to their own space. The pieces interact with each other, amidst the omnipresent concrete, and can be discovered all along the garage’s ascending ramp. Strong and minimal, Léonie Alma Mason’s artistic gesture has placed light at the heart of the project. Evoking both sun and fire, the light is reflected in shades of red, orange and pink, which can be seen on the seats created especially for the event by Léonie Alma Mason. The seats are upholstered in fabrics from the archives of Pierre Frey, the architect’s partner for Offscreen.

It’s a stark, delicate and elegant setting.

France – Paris

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Lisa Agostini