Paris Design Week is an annual event dedicated to design that takes place every September in Paris. It’s a week-long series of design events and exhibitions throughout the city, where professionals, artists and the general public can come together to exchange ideas, discover trends and innovations, and celebrate the aesthetics and creativity of design.

Moreover, during Paris Design Week, visitors can participate in exhibitions, conferences, workshops, installations, screenings, thematic tours, studio visits and evening events. These animations take place in various places, such as galleries, showrooms, museums, boutiques or restaurants.

Paris Design Week is above all an opportunity for emerging and established designers to present their work and meet industry professionals and buyers. But to do so, you need to find the showroom that corresponds to your project. For this, Galerie Joseph guides you through the essential criteria to consider for your Paris Design Week showroom.

The characteristics of the perfect showroom for Paris Design Week

• Surface: it is important that the space where your brand is installed is large enough to accommodate your collection… And that your visitors can move around in it! On the other hand, it would be a pity to see too much, at the risk that your place seems empty. 
• Adaptability of the space: whatever your choice, you must be able to project yourself in the place and to appropriate it to deploy your universe.
• Location: the surroundings of your Paris Design Week showroom are almost as important as the location you choose. Before making your choice, ask yourself the following questions: What is the image of this area? What is it known for? How busy is it? Is it a place where my customers like to go? What businesses are located in the area?
• Light: the light that bathes your spaces is essential. Choose natural light as much as possible. It will highlight your products and make the space more welcoming for your visitors.
• Cachet: The aesthetics of the location can add a special touch to your collection. Whether it’s a place with historical cachet or a cutting-edge contemporary design. It’s an interesting element to play with to create a unique setting for your brand.
• Access: Whether you choose to rent a space on the street, in full view of everyone, or in the courtyard, for a more intimate atmosphere, make sure it is accessible, both on foot and by transportation.

An ideal district to exhibit your collections : the Marais

The Marais district in Paris is very popular with design and fashion brands to set up boutiques, pop-up stores and showrooms during Paris Design Week for several reasons:

• Central location: The Marais is located in the heart of Paris, which makes it one of the busiest areas of the capital, not to mention easy access to potential clients and the media. 
• Historical atmosphere: This is one of the oldest districts of Paris. It is known for its cobblestone streets, stone houses and historic buildings. This provides a charming and elegant atmosphere that can be very attractive to high-end brands.
• Target market: The Marais is already a place of concentration for many design brands and art galleries. This can offer additional visibility for the showrooms installed in the neighborhood. In fact, it attracts a public interested in design and culture.
• Infrastructure : Finally, it is an area well served by public transportation, which facilitates access to customers and guests of the showroom. In addition, the area has many restaurants, hotels and shopping centers to meet the needs of visitors and employees.

Some examples of locations for your Paris Design Week showrooms in the Marais

The Marais district is full of atypical places to rent to set up your showroom. Galerie Joseph presents some of these exceptional spaces.

5, rue Saint-Merri, a gallery bathed in light

This space of 1,200 m2 spread over three levels used to house the Pierre Cardin museum. It has many spaces to set up your showroom illuminated by its huge atrium. It is the ideal place to exhibit your pieces by varying the scenographies.

116, rue de Turenne, window on courtyard

This former industrial workshop has been completely renovated and offers refined and contemporary volumes. It combines the charm of exposed stone with the finesse of the original woodwork. These modular spaces are distributed over two floors for a surface area of 850m2. Ideal to make it a high place of the Paris Design Week.

66, rue Charlot, a modernity charged with history 

This former blacksmith’s shop is located on the street. With a large window overlooking a space of 100m2, no doubt it will attract the eye of passers-by on your collections. Moreover, it has a mezzanine for a presentation on several levels.