The interior architecture and design firm, founded by Harry Nuriev, is an experimental, minimalist, and colorful well of creativity that reimagines the way we live and work.
From interior spaces to installations, from furniture to artworks, from physical to digital, Crosby Studios covers a wide and multidisciplinary field. Since 2014, when he founded his studio in Moscow, Harry Nuriev has been constantly shaking up conventions internationally, fusing fashion and design. Trained at the Fine Arts and then at the Institute of Architecture in the heart of the Moscow capital, this thirty-year-old virtuoso draws his influences from Le Corbusier, Ettore Sottsass, and Russian Constructivism. But above all, he takes inspiration from his daily life, his meetings, and nature. He has collaborated with Liam Gillick, Rem Koolhaas, and Nike, and was recognized at Design Miami in 2019 for the eco-responsible sofa, upholstered with Balenciaga textile waste. His Brooklyn apartment, where electric blue and millennial pink reign, is equally representative of his working world. As is the Crosby Café, his monochromatic pop-up launched in 2021 in the Hotel de Coulanges in the heart of the Marais.
Pop and alternative worlds
In 2022, this design czar continued his colorful projects, creating an installation with pixelated pink furniture inspired by video games for the Dutch brand Moooi. “
Through the Eyes of Crosby Studios,” exhibited in New York, aimed to bring together and combine ideas of physical and digital space. A similar process to the virtual clothing store, launched in SoHo, in partnership with ZERO10, an augmented reality fashion platform. The immersive space, covered from floor to ceiling with a flashy green pattern from the video game world, representing a sort of portal into the metaverse. Instead of a shelf of articles, customers entered fitting rooms containing QR codes to be scanned via the brand’s application. They could virtually try on the real original pieces, designed by Harry Nuriev, and/or overlay them with images of themselves. This encouraged them to interact with the AR technology elements within the store itself. For the designer, online shopping has now developed virtual retail spaces, which are part of the fashion revolution to come.
Nathalie Dassa
