In 2012, Henri Alexander Levy created the streetwear label ERD, inspired by the avant-garde movements of the 70s and the Japanese avant-garde of the 80s. Rich and Depressed Kids has been hatched in the dressing rooms of many stars, like Kanye West, Beyoncé, and Justin Bieber. The founder was strongly influenced by abstract painters of the 1950s such as Robert Motherwell and Cy Twombly. The 45-square-meter Parisian shop in the Haut Marais is steeped in the influences of these artists. The shop, designed by architect Didier Fiúza Faustino of the Mésarchitecture agency, seems to have emerged from a work by Twombly in the “Blackboard paintings” period. The grey marble walls give the impression of a cold space inspired by the codes of the bunker and the safe. Deployed on two levels, steel and marble line the entire space, the artificial green of the floor intermingles with the sidereal notes of the place.
The stainless-steel panels are articulated from a plunging well in the front to meet in the reflections of a faceted cylinder. At the back, the staircase winds around a mineral monolith to a horizontal space pierced by a hopper in which the sky appears in a low angle. “The ERD boutique is a contained grey area, a geometric boudoir, a surgical limbo. The space was conceived as a stage made of metal and stone to enclose the experience of desire,” explains Didier Faustino.
Flora Di carlo