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Officine Universelle Buly : when beauty rhymes with history

Jean-Vincent Bully, the perfumer who inspired the Parisian brand, lived in Balzac’s time and marked his era as a distiller, perfumer and cosmetician. His boutique on rue Saint-Honoré was a success that extended beyond the borders. A new chapter opened in 2014 when Victoire de Taillac and Ramdane Touhami inaugurated the first Officine on rue Bonaparte, continuing the traditions of excellence.   

In October 2021, Officine Universelle Buly becomes the 76th house of LVMH alongside other names like Acqua di Parma. The brand’s 14 addresses in France and abroad embrace local architecture and culture. So when you walk through the doors of the boutiques on rue de Saintonge, rue Vieille-du-Temple or rue de Sèvres, you find yourself immersed in the Paris of Victor Hugo. The dispensaries are decorated with walnut woodwork, the counters are enhanced with marble, the antique taps are surrounded by chemists’ beakers, glass or ceramic bottles, jars and apothecary jars. The cosmetics brand has a calligraphy area in all its stores, where specialists personalize labels with the customer’s name and can also send letters with the charm of the past. The brand’s universe is marked by a tradition brought up to date, featuring natural products that combine ancient recipes with innovative technologies.

Flora Di Carlo