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When imaginary design studios flourish

A new playground for architects, imaginary design allows the creation of dreamy spaces with futuristic appeal. In this issue, Acumen presents two studios that are pioneers of this trend.

In his “Manifesto of Surrealism,”André Breton defined this movement as “a pure psychic automatism” allowing artists to give their interpretation of reality. 3D design and virtual design now give a double background to this quote. Fictional places, distortions of reality, architects and designers have fun creating entirely conceptual refuges. We call this imaginary design. Among the studios, we remember the Parisian Zyvastudio founded in 2019 by the architect Anthony Authiét and the Milanese, eponymous Cristina La Porta. For Authiét, his entry into the world of imagination was seen as a gateway to orders. Freshly graduated, he seized this opportunity to build up a portfolio: “It was initially a question of creating a sort of grey area, a space in which I could create my own architectural references,” he explains. For La Porta, it was a way of escaping and getting closer to utopia and dreams.

The arrival of NFTs has allowed the trend to really take hold in the market. The projects are selling, collecting, and conferring a multitude of inspirations. “Most of the time I let my imagination run wild, crossing the line between the possible and the impossible, the real and the surreal,” explains Cristina La Porta; while for the French architect it is “the composite aesthetics of mythological and trans-humanist creatures, such as the minotaur or cyborgs” that marked his years of study and that he transcribes in his work. And since the constraints are thin in the sphere of dreams, the inspirations come from here and elsewhere and have no limits. Just like the future of design.

Find the utopian creations on:

By Cheynnes Tlili