After London, Amsterdam, Milan, and Madrid, Stüssy is opening a new European store in Paris. The American label, originally from California, is preparing to open its first store in October. The 100m2 space2 on rue du Temple will offer the brand’s men’s and women’s collections, as well as accessories and decorative objects.
For almost forty years, the sportswear brand has cultivated a sense of clean design with collections inspired by the surf culture of Laguna Beach. Stüssy is also committed to environmentally responsible textile production, using natural, plant-based dyes.
By Emilie Besse