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Peloton boosts home sport practice

Thanks to its bikes and treads, offering 100% interactive “live” sessions, allowing live dialogue with coaches and other participants, Peloton is revolutionizing home sport practice. The company is a big hit in the United States with more than 1 million users already totally addicted.

For its followers, there is a before and an after Peloton. Peloton’s success is such that the brand has become a verb, and its thousands of new customers have started to “peloton” at full speed! It must be said that the experience is revolutionary: equipped with sensors, a touch screen, camera, and microphone, Peloton bikes and treadmills allow you to practice sport at home from a distance, while stimulated by sports coaches and other students who interact with you live. This revolutionary concept, based on technology, community involvement, and social interactivity, has attracted many stars, such as Beyoncé, who is a regular user and has recently become a brand ambassador.


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