It’s a reality: sustainable fashion is on the march and gaining ground. It is encouraged by brands and consumers who are attentive to environmental protection at every stage of the production circuit. However, it is difficult for consumers to find their way around the profusion of “green” labels. Here comes “Good On You,” an innovative application that assesses the level of ethical commitment of brands. It screens more than 2,000 fashion labels to help buyers make the right choice.
Acumen tells you more about the application supported by actress Emma Watson.