Ezio Barbaro, the Italian behind the curtain
Modemonline is known worldwide as the tool for working and transmitting data dedicated to professionals in Fashion, Art, and Design. It included all the references that allow to create an international network by highlighting brands, their showrooms, events such as Fashion Week, shops, publishers, artists, institutions, as well as city guides etc.
Modemonline isn’t just a coincidence; Ezio, a former gallery owner in the plastic arts, knows the language of artists. After losing his vocation, he found himself defending young fashion designers.
In 1997, when Paris experienced a significant creative craze, Barbaro decided to create the definitive reference tool for fashion and design professionals.
“What is important isn’t what I did, but how I did it. “
Parisian anarchy was at its height when Ezio Barbaro decided to create Modemonline.
“While walking around with buyers, they didn’t know where the showrooms were, and I wondered how to make them aware, so I started to think about the need for a tool that covers everything and everyone in the industry.”
The creative dimension has always been at the center of Ezio’s attention . His interest in art, design and fashion was evolving while he was meeting artists who have contributed for decades to Make these three sectors vectors of creativity; and who explore disparate territories to carry out the projects that drive them.
“I was interested in the creative dimension at the time, especially of fashion. Design is another component of creation, so I built an event dynamic around design with salons and showrooms too.
At one point, I was more attracted by fashion, and less by design because even by participating in the creation of a liveliness in the capital, the latter lost its collective action and my research, professionally speaking, around design has faded. I’m still interested in it, but in a personal way, while fashion remains the center of my activity.»
After meeting a large number of artists, designers, and fashion artist directors, we asked Barbaro: Who are the ones who have most marked your career?
“Nobody, nothing, I don’t have one. For me it’s based on personal tastes. There are so many that are good and surprise me. It’s like asking me which city you prefer: Rome, Paris, Venice? Each has an incredible and unique aesthetic. It’s like women; each one has her charm.
For any creation, there are things that one sees directly, and certain things that one doesn’t perceive until after a long contemplation. It’s like art, if you find it well from the start, you have to doubt; because it could be that there’s nothing original, even if the aesthetics is beautiful . Instead, what disturbs is what is interesting in an art work.”