London’s iconic Soho District now has a new jewel in its crown: Broadwick Soho, a luxury hotel born of the dreams of a group of friends. Nestled on the corner of Broadwick Street and Berwick Street, this independent luxury hotel boasts 57 rooms, including nine suites and a penthouse, designed to capture the essence of Soho’s rich history and vibrant energy.
Broadwick Soho is the brainchild of a group of enthusiasts and led by owner Noel Hayden, who spent his childhood in the hotel business. He pays homage both to his family’s hotel, Mon Ami, and to his mother through the choice of the restaurant’s name, Dear Jackie.
Vintage family photos adorn the hotel’s art collection, creating a warm, nostalgic ambience.
Renowned interior designer Martin Brudnizki, creator of the aesthetics of Annabel’s restaurants and The Beekman, crafted the atmosphere of this new venue. The result is a captivating blend of jazz-era opulence, Italian influences, English eccentricity and disco, offering guests a sensory feast of glamour and comfort.
Around Noel Hayden are his 4 friends, Jo Ringestad, Joshua Gardner, Andrea Gelardin and Jamie Poulton. Together, they aim to deliver impeccable service and unforgettable experiences to every guest.
The Broadwick Soho 57 rooms and suites have been beautifully appointed with bespoke furnishings, beautiful works of art, the use of warm materials such as velvet that bring softness and comfort to every room, and a love of detail that immerses us in an elegant fantasy.
The hotel’s restaurants and bars offer a culinary journey, from the opulence of Dear Jackie to the lively ambience of Bar Jackie, the rooftop elegance of Flute, and the exclusive charm of The Nook and The Dining Room.
Broadwick Soho’s artistic explosion showcases iconic works by Francis Bacon, Bridget Riley, Andy Warhol and emerging artists. The hotel’s perfume and candles, developed in collaboration with perfumer Azzi Glasser, add a touch of luxury to the air. An atmosphere imagined to join the elephant symbolising loyalty, intelligence and family values, which is none other than Broadwick Soho’s mascot.
Broadwick Soho isn’t just a hotel; it’s a testament to passion, friendship and a dream come true in the heart of London’s Soho.
England – London