Just a stone’s throw from the Bourse de Commerce, in Paris’s 4th arrondissement, stands a new and surprising address. Its name? iRASSHAi. Conceived by Xavier Marchand and Thierry Maincent, this new concept store is a gentle invitation to travel and discover the subtleties of Japanese gastronomic culture. Take a tour.
Comprising a large grocery store offering flagship products straight from Japan, a cocktail bar where the menu has been imagined by Japanese spirits specialist Christophe Davoine, two intimate restaurants – Shokudo and Biwan – and a café serving a wide range of hot drinks and pastries, iRASSHAi is the ideal destination for discerning palates.
Masterfully orchestrated by chef Chihiro Yamazaki, the dishes offered in the various spaces of this culinary concept store surprise as much as they delight. Enjoy kare raisu, a slightly sweet curry served with meat or vegetables, onigiri of various kinds or teishoku, a traditional Japanese meal.
Inside, the Franco-Japanese duo Hugo Haas and Yusuke Kinoshita have succeeded in recreating an ambience that is both soothing and contemporary. The use of noble materials such as ash, chestnut and aluminium enabled the two acolytes to create coherence between each room in the concept store.
iRASSHAi, qui signifie « bienvenue » en japonais, invite chacun à explorer le monde de la cuisine nippone avec passion.
iRASSHAi
40, rue du Louvre, Paris 11e