Her universe virtuously intertwines pop culture and surrealism in a palette of bright colors that leave room for all sorts of details, inviting the viewer to look closely. Even closer.
Artist, photographer, and art director Yuni Yoshida has been creating visual works for over fifteen years in a wide range of fields, such as cosmetic and fashion brands, magazines, advertising, CD covers, and book design.
Ever since she was a child, this 43-year-old Tokyo virtuoso has enjoyed creating, entertaining, and surprising people. But more than that, she likes to surprise herself. A former graduate of Joshibi University of Art and Design, she started her own business in 2007.
Since then, Yuni Yoshida has been letting her imagination run wild, presenting her creations full of dreaminess and charming quirkiness in exhibitions (Imaginatomy, Dinalog). Her images immerse us in surreal settings, exploring concepts of space, distortion, and juxtaposition that make us look twice.
In her artistic recurrences, culinary photography and design play an important role. She often plays with food, plants, and flowers, sublimating them and changing perspectives with her inventive touch.
Pop and acidulous atmosphere
Her stagings are full of creativity and trompe-l’oeil effects, without systematically resorting to retouching or digital editing. She often creates her work manually because she likes to interact with real materials. An example is her Pixelated series. Fruits and vegetables are cut into small cubes, giving the illusion that they are pixelated. With Peel, she plays with the transparency of finely cut slices, like a Venn diagram.
Her Hello Kitty creations also have their own unique character, such as reimagining the legendary figure of the little kitten with the red bow tie on her head in a plastic bag or in a flower.
Her collaboration with actress and fashion designer Naomi Watanabe is equally dynamic, imagining her in all sorts of stories: as a steamed ravioli, with lipstick legs, as a dripping paint body, carrying a bag made of buns. It is a world full of illusion and enchantment into which Yuni Yoshida invites us, whose commercial work manages to look like art.
Japan – Tokyo
Nathalie Dassa