Perfume trends: in the wake of the 70s & 80s

Tendances parfum

The rise of the middle class and the liberation of morals redrew the olfactory landscape of the 1970s. By the end of the sixties, a wind of freshness was blowing through perfumery, embracing the desire for women’s emancipation. The launch of Yves Saint Laurent’s Opium at the end of the decade marked a turning point […]