Perfume trends from 1990 to today 


The exuberance of the 80s is followed by the ambivalence of the 90s, between pleasure and purity. Marketing and globalization permeate the following decades. A context in the shadow of which emerges the niche perfumery.  Ecology, AIDS… In search of purity, the 90s saw the birth of a serene sensuality, far from the exacerbated sensuality […]