Balenciaga “gamifies” its fashion show : play with the fall 2021 collection !

To present his latest collection, Balenciaga’s artistic director, Demna Gvasalia, dared to present the catwalk show entirely virtually, in the form of a video game. A first ! After his apocalyptic fashion show last March, the designer is asserting himself as the figurehead of a new generation that is shaping the future of fashion.