Swedish fashion house Acne Studios has just opened its brand-new store in the legendary rue Saint-Honoré. As usual, the brand breaks with the boredom of stores that look the same all over the world. The 385 square meters of the new Parisian address faithfully reinterpret the historic heritage of the City of Light. To bring […]

Eau de Cologne: the origins of perfume. 

Perfume was born in Ancient Egypt, in the form of divinations addressed to the Gods through the smoke of incense. It was reborn in the Middle Ages in a therapeutic light, marking the beginnings of Eau de Cologne.   The Middle Ages saw the emergence of plant-based mixtures, prized for their purifying benefits. One example […]

To the quintessential Cavalli

Since his appointment as creative director two years ago, Fausto Puglisi has proven that the animal world of Roberto Cavalli suits him perfectly, starting with the Cavalli Mansion virtual experience, which highlights the interiors and prints so dear to the Italian designer. Antique pool party, lush garden, baroque lounge, nightclub atmosphere, street art backstage, pink […]

Il Capri Hotel x Nomasei: focus on this new summer collaboration

The new Il Capri Hotel, created by the couple Arnaud Lacombe, will open its doors on July 1, 2022. A true Italian jewel, this neo-Gothic building with 21 powder pink rooms will pay tribute to the island. Worthy of a Lana Del Rey cover, the turquoise blue pool is enhanced by red and white umbrellas, […]

ICICLE: Minimalist serenity

Nestled in the heart of the Faubourg Saint-Honoré, in the 8th arrondissement, the eco-friendly Chinese brand opened its second Parisian address in February 2022. This gem on the right bank was designed by Belgian architect Bernard Dubois. This 226-square-meter showcase was designed as a continuation of its first address at 35 Avenue George V. The […]

When Milan’s boutiques focus on design interiors

For a few years now, many fashion and lifestyle stores have been imagining their spaces as staging areas with incredible decoration. The idea? To create a memorable experience as soon as you enter the store. Milan, city of design par excellence, surely gathers the most beautiful venues in the world. Acumen reveals two new spots […]

The creative imagery of Max Siedentopf

The London-based multidisciplinary conceptual artist cultivates a taste for the casual, the humorous, and the unusual, transforming the ordinary into the extraordinary, as in his Gucci campaigns, a feast of fantasy. Max Siedentopf has been making up the world according to his briefs for the past ten years in photography, sculpture, publishing, and fashion. This […]

Jacquemus or the madness of chic retailers 

Buying a luxury bag has never been so much fun (or so easy). Last December, Paris discovered the very first “Bambino Long” 24-hour vending machine: one of the countless it-bags from Jacquemus. This was an operation that echoed the release of its monochrome PINK2 capsule, with the shop 2.0, featuring the same color code from […]

Bala: the fitness spot with style

This new sports brand reinterprets its equipment in giant versions in its first colorful shop in the heart of SoHo in New York. «Good things come to those who sweat» is the credo of Bala, whose stock has been soaring since its inception in 2018. To match the expertise of married founders Natalie Holloway and Max […]

Lemaire takes up residence on the Place des Vosges

Launched in 1995, the Lemaire house has never ceased to draw the contours of a complex Parisian wardrobe. Sophisticated yet designed for everyday wear, it has explored a whole palette of neutral, organic, and matte shades without boring us. Initiated by Christophe Lemaire and joined by Sarah-Linh Tran in 2010, the brand has opened a […]