The importance of showrooms in the Fashion Week economy
Each season, Fashion Weeks punctuate the international fashion calendar. While the runway shows are the most spectacular showcase, another, more discreet but equally essential reality unfolds in parallel: that of the showrooms. True pillars of the Fashion Week economy, they are the places where the designs are actually created […]
I LOVE SUSHI: when the Japanese soul tells its story through a universal dish
From January 20 to April 11, 2026, the Maison de la culture du Japon à Paris (MCJP) offers Parisian and international audiences a fascinating immersion into one of the most recognizable emblems of Japanese gastronomy: sushi. The I LOVE SUSHI exhibition, which is being held free of charge in the lobby of the […]
Pop-up stores: the immersive experiences that are currently captivating London
London, the European capital of creativity and experimental retail, confirms its status as a full-scale laboratory for pop-up stores at the start of this year. More than just temporary shops, these spaces become genuine cultural experiences, blending entertainment, storytelling, and exclusivity. From Japanese pop culture to fashion, and beyond…