From May 5 to June 1, 2025, the famous American brand Wrangler takes over the Citadium Paris concept store, at 56 rue de Caumartin in the 9th arrondissement, for an immersive pop-up store. This ephemeral space pays tribute to the America of cowboys and traditional diners, in perfect harmony with the "Good Mornings Make for Better Days" campaign, which celebrates the quality and authenticity of its iconic jeans.
With this initiative, Wrangler offers its visitors much more than just a store: a genuine sensory and visual experience that invites them to immerse themselves in the convivial vintage world of American diners.
Immerse yourself in the iconic world of the American diner
The atmosphere created in this pop-up store is remarkable. As soon as you enter, the black-and-white checkerboard floor immediately evokes classic diners, while turquoise leather chairs invite you to sit back and enjoy the atmosphere. An imposing jukebox, a direct reference to cult films such as Pulp Fiction, sets the tone for a meticulous décor that celebrates American culture.
The centerpiece of this showcase is the Wrangler collection. Visitors can discover iconic pieces, including the legendary 13MWZ Original Cowboy Cut jeans, a model virtually unchanged since its creation in 1947. These jeans perfectly embody the spirit of the brand: a blend of authenticity, ruggedness and timeless style.
This immersive scenography makes the Wrangler pop-up a place of both commerce and culture, where shopping mingles with discovery and nostalgia.
Galerie Joseph: Parisian spaces for your fashion and lifestyle events
Like this Wrangler pop-up store, which combines a meticulous aesthetic with an innovative customer experience, Galerie Joseph in Paris offers a complete range of atypical spaces to host fashion events, product launches, pop-up stores or private parties.
Located in the heart of the Marais district, one of the liveliest and most touristic areas of Paris, Galerie Joseph offers 25 unique venues, all with a strong personality, designed to enhance your event projects with authenticity and elegance.
Exceptional locations to suit all your needs
Whether you're looking for an industrial loft, an elegant gallery or a historic apartment, Galerie Joseph offers a range of varied, modular spaces to suit all types of event. These venues often boast generous volumes, high ceilings and professional technical equipment - flexible lighting, high-quality sound systems, high-speed Internet connection - guaranteeing the ideal setting for your receptions.
But more than just a rental service provider, Galerie Joseph supports its customers with a personalized service, from booking to scenography and communication advice. This expertise brings unique events to life, where every detail counts.
A Parisian context conducive to ephemeral commerce
The Wrangler pop-up store is a perfect illustration of the growing popularity of ephemeral retailing in Paris, which is becoming a veritable platform of expression for brands. The French capital, with its high tourist numbers, efficient transport network and global cultural aura, is a prime location for these operations.
The Citadium concept store, located close to the main boulevards and easily accessible, offers a dynamic setting, as do the Galerie Joseph spaces in the Marais district, close to museums, historic sites and cultural institutions. This network of spaces enables brands to maximize their visibility and attract a wide, cosmopolitan and inquisitive public.
Wrangler: between authenticity and modernity
Wrangler's "Good Mornings Make for Better Days" campaign celebrates everyday life and simplicity, while highlighting the authenticity of its products. This pop-up store, with its American diner-inspired scenography, skilfully plays on nostalgia and vintage style, while remaining anchored in a contemporary dynamic.
The experience offered goes beyond sales: it creates a moment of exchange and emotion, where visitors can immerse themselves in a powerful universe, where fashion tells a story. This event model is perfectly in line with the current trend, where pop-up stores are becoming true storytelling spaces and a link with customers.
Bring your projects to life in exceptional locations
Wrangler's diner universe at Citadium Paris is an inspiring example of how a brand can combine aesthetics, history and ephemeral commerce to create a unique experience. In line with this approach, Galerie Joseph offers a range of rental spaces in the Marais and other Parisian districts, combining charm, flexibility and tailor-made services.
Whether you're a fashion brand, an event organizer or an entrepreneur, renting a space with Galerie Joseph means choosing an exceptional setting to maximize the impact of your events and offer your guests a memorable experience in one of Paris' most prestigious districts.
To find out more about Wrangle, follow them on Intagram :wrangler_europe
Find out more about Galerie Joseph's pop-up store rental space:
- 📧 info@galeriejoseph.com
- 🌐 www.galeriejoseph.com
- 📞 Administrative address: 116 rue de Turenne, 75003 Paris
