In the heart of Rome, a breath of fresh air blows through the Eternal City. PM23, Valentino 's brand-new cultural center , is set to open its doors this summer. This art and fashion venue blends history, beauty and modernity. Art and fashion intersect here, redefining themselves from an unprecedented angle.
This project, born of the visionary spirit of Valentino Garavani and Giancarlo Giammetti, goes far beyond a simple gallery. PM23 is a veritable showcase of creativity, a crossroads of talent, a place where the boundaries between art and fashion merge to offer an immersive, sensory experience. Galerie Joseph, a major player in the field of contemporary art and design, is closely following the opening of this venue, true to its mission of promoting artists and fashion designers through its art galleries and showrooms.
A Space for Art and Fashion
PM23, located at number 23 Piazza Mignanelli, is not just a building; it's a journey. It takes us back through the decades of Valentino's history, while looking resolutely to the future. This event venue, in the heart of Rome, is just a stone's throw from the city's most emblematic monuments. History meets modernity in a lively, ongoing dialogue.
Behind the majestic walls of the Palazzo Gabrielli Mignanelli, renovated especially for the occasion, lies a space dedicated to beauty in all its forms. Valentino, pioneer of elegance and luxury, wanted this space to reflect both the richness of fashion history and the energy of contemporary art. PM23 is a place where tomorrow's creations take shape, nourished by yesterday's heritage.
A place for creative encounters and exchanges
The opening of PM23 is part of Valentino and its foundation's commitment to supporting emerging talent. It's not just an exhibition space. It's a veritable melting pot of creativity, a space for sharing and exchange between artists, designers and creators. Each year, two exhibitions will take place, highlighting works that combine fashion and art. In addition to these exhibitions, workshops, competitions and artist residencies will be offered. These will be opportunities for young talents to express themselves, nurture their inspiration and develop their ideas.
The aim is clear: to provide a springboard for budding designers. "We wanted to create a place where talent can not only be exposed, but also develop, take risks and go beyond what they imagine," explains Giancarlo Giammetti, one of the founders of the Valentino house.
A Dialogue between Fashion and Art
PM23 is first and foremost an event venue where fashion and art meet and feed off each other. The exhibitions will not just show creations; they will tell stories. Valentino's photographic archives, as well as iconic sketches and creations, will be presented from a contemporary perspective. This will enable the public to rediscover Valentino's work from an unprecedented angle. The history of fashion is intertwined with that of art, each piece being a window onto the collective imagination.
This commitment to supporting young creators will also be at the heart of PM23. Through artist residencies and incubation programs, the center becomes an open stage, where emerging talents are welcomed, supported and accompanied.
Valentino Garavani and Giancarlo Giammetti Foundation
Rome, Capital of Creative Culture
The opening of PM23 marks an important milestone for Rome, which is seeing the rebirth of its vocation as a capital of culture. This art and fashion venue will be a lively, dynamic space, anchored in the city while offering a window on the world. "We firmly believe that culture, art and fashion have the power to change things. This place is a tribute to beauty, innovation and those who shape tomorrow's world," adds Valentino Garavani.
With this initiative, Valentino joins a wider movement where major luxury brands, such as Louis Vuitton or Cartier, are also investing in cultural spaces. However, PM23 stands out for its unique approach: a fusion of fashion and art, where every visit is an invitation to discover, feel and experience creativity.
A Humanist and Timeless Project
PM23 is not just an artistic project; it's an act of generosity. Valentino and Giammetti wanted to create a space not only for the public, but also for artists and those seeking to express their vision of the world. The center is a place of exchange, inspiration and support for creativity in all its forms. It blends the history of fashion with that of art, allowing every visitor to be carried away by the passion and energy of this ambitious project.
Next May, the doors of PM23 will open for the first time. A new chapter is written for Valentino, and a new era begins for Roman culture. PM23 is more than just a space; it's a promise of a creative, innovative and inspiring future, where fashion and art feed off each other to go ever further.
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