AZ Factory teams up with Jenny Hytönen for its January couture project. After winning the Grand Prix du Jury Première Vision and the Prix du Public at the Hyères Festival in 2022, the Paris-based Finnish artist and fashion designer will be at the creative helm. For a season, the young talent will imagine unique pieces in collaboration with a team of professionals.
Known for their elaborate, sensual structures, Jenny Hytönen’s creations are designed using traditional craft techniques. Knitwear and leather are combined with experimental technologies that draw their inspiration from human nature, the body and its somatosensory sensitivities.
© Vincent Kabbara / AZ Factory x Lora Sonney
© Vincent Kabbara / AZ Factory x Lora Sonney
With this commitment to supporting emerging talent, AZ Factory is initiating a dialogue between the young generation of creative minds and tradition. The company is committed to guiding them, while providing a team of professionals to accompany them through the design and workshop processes. AZ Factory also offers visibility in the international and institutional press, as well as marketing and communications support.
Jenny Hytönen’s collection in collaboration with AZ Factory will be unveiled at the next Couture Fashion Week in January 2024.
France – Paris