Founded in the early 1900s by designer Jean Patou, the house has embodied the timeless spirit and sophistication of French fashion for over a century. Famous for its approach to fashion, the brand favours classic designs and high-quality materials over ephemeral trends. This approach has enabled Patou to create iconic pieces that stand the test of time.
In 2018, the house was reawakened by the vision of Guillaume Henry, who was inspired by couture that was both delicate and accessible, joyful and refined. He quickly expressed a desire to dress real women, the ones he met. The designer also brought his vision of fashion as an art of living.
Known all over the world, the label counts many French and international celebrities among its close friends. From film stars to fashion icons, they choose the brand for its minimalist yet elegant creations. Emma Chamberlain, Camille Razat, Jennifer Lopez, Emma Stone and Taylor Swift are all often spotted wearing a piece from the house.
“Elegance, beauty, fine art and fantasy, these are the four words you will find in my collections,” said Jean Patou. Guillaume Henry is the worthy heir to this philosophy.
Patou is the epitome of French elegance. With a strong heritage, the brand continues to create clothes that combine tradition and innovation, with a focus on sustainability. A perfect example of style and sophistication in tune with the times.
France – Paris