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MAISON MARGIELA OPPOSES THE CONCEPT OF CREATIVITY TO THAT OF COMMERCIALISM

Maison Margiela’s latest collection is as creative and extravagant as Galliano can imagine. Each piece is deconstructed to create a desirable look that pays homage to the rules of 50s haute couture. 

© Maison Margiela
© Maison Margiela

The models’ attitudes set the tone, challenging the concept of binarity. The silhouettes are ferocious, attacking the concept of creativity against that of commercialism to create a wardrobe using laminated plastic, bin liners and lampshades. It’s an imagination that breaks with fashion conventions, but one that follows in the footsteps of Martin Margiela years before.

In this collection, John Galliano deconstructed, recomposed and translated elements of 50s haute couture with a mastery of learned techniques. 

Margiela’s SS24 wardrobe is made up of eccentric hats, tailored black suits and coats, corsets and petticoats, but above all white shirt collars deconstructed around the neck with an hourglass construction to mark the shapes of every body. 

© Maison Margiela
© Maison Margiela

A mixed fashion show in which disorder is organised to become beautiful and desirable, but above all to encourage the younger generation to create with the old or with waste. 

maisonmargiela.com

Thomas Durin