ITALY – FLORENCE
The new exhibition from the Italian brand takes us to the Gucci Garden in Florence for a playful and immersive journey into its iconic creations. A century of history is traced through key events and figures across three floors of the 14th-century Palazzo della Mercanzia.
This retrospective, located In the Gucci Gallery, begins with an illustrated chronology before branching into different themes across eight rooms: Metaverse, Stars, Travel, Icons, Bamboo, Codes, Fashion, and Flora. Each room explores the heritage, origins, and iconic elements of the brand, such as the Bamboo bag, the GG monogram, and the Flora pattern.
“Rooms that assemble Gucci luggage designed for the modern traveller highlight magnificent dresses created for celebrities over the decades and explore the Maison’s innovative presence in the uncharted realms of the Metaverse, revealing the full extent of its commitment to its enlightened vision,” states the event organisers
The selection highlights artistic talents through a series of creative conversations between the original vision of founder Guccio Gucci, the work of his sons, and the innovative approach of creative directors like Tom Ford, Frida Giannini, and Alessandro Michele. The exhibition day continues in three venues: the boutique featuring unique and exclusive products, the Gucci Osteria restaurant by three-Michelin- star chef Massimo Bottura, and the Gucci Giardino 25, an outdoor café and cocktail bar
Gucci Visions Exhibition
From June 15, 2023, with no specified end date
Gucci Garden, Piazza della Signoria, Florence