Born on the other side of the Atlantic, Fear of God is an independent American brand, founded in the early 2010s in Los Angeles by Jerry Lorenzo, son of basketball player Jerry Manuel.
Quickly becoming inevitable for any self-respecting streetwear fan, the universe designed Jerry Lorenzo has embraced the codes of classic luxury, through cuts and colors pure and oh so timeless.
Last April, the designer offered his very first fashion show to celebrate the tenth anniversary of his house. For the festivities, the designer then invested the famous Hollywood Bowl, a legendary theater in Los Angeles, to present his latest collection, soberly named “Eight.” A show more than meeting the expectations of followers of the designer, during which rapper Pusha T and singer Sampha also gave voice.
The event was also an opportunity for the fashion designer to present several pieces of “Fear of God Athletics,” the result of his happy union with Adidas. This collection undeniably makes the brand with three stripes enter a much more luxurious dimension than in previous collaborations. The program of this double presentation, opulent silhouettes that are declined, including in a shade of beige, dressed in beautiful fur coats. Playing with elegant superimpositions, the collection also offers touches of leather, here and there, especially in the form of cords that encircle the waist of blazers, with some collars evoking those of kimonos.
The presentation of this happy union follows the breach of contract between the German equipment manufacturer and Kanye West, also known as Ye. This is the same artist who had collaborated with Jerry Lorenzo, including with Donda, a creative agency initiated by the musician in January 2012. With this presentation, Lorenzo confirmed himself as the new undisputed leader of California streetwear.
Los Angeles – United States