The iconic SoHo neighborhood, dove Azzedine Alaïa This is the first time we have seen and launched its global success in the '80s, which is also a turn of the Franco-Tunisian style.
In 2023, the House inaugurated a new boutique at 149 Mercer Street. “New York is forever a creative heart intimately shared by the story of the house", says Myriam Serrano, CEO of Alaïa. For artistic director Pieter Mulier, this is also a very special sign: “In the city of resilience. Resilience is the fertile ground for creativity. Ecco perché is very important to Alaïa as we present it" As he is a designer, he is also influenced by his passion for art and design.
In the heart of SoHo, the epicenter of New York art, the boutique offers a posto d'onore for a special occasion: due to Donald Judd; a set of diciotto stamps by Robert Rauschenberg, Surface Series (from Currents), present in the MoMa collection; a dittico by Mike Kelley; This is a monumental opera by Jonathan Horowitz. The elegant and minimalist space is designed by the British architect Sophie Hicks, directed by Alaïa's vet in Tokyo and Shanghai. Since there is no encounter between body and dress, creating an intimate environment for the new creation of the House requires intimacy, beauty, femininity and art if fond and convivono.
Stati Uniti – Soho
https://www.maison-alaia.com/fr
Nathalie Dassa
