As an expression of the House’s unparalleled know-how and craftsmanship, Louis Vuitton continues its invitation to travel through a campaign that highlights the Art de Vivre collections. From trunks to lifestyle accessories and Nomadic Objects, the French label infuses its conventions, tradition, and French art of living into a colorful short film.
Set on the grand avenues of Palm Springs, a city of modernist and colorful architecture, the film tells the story of a group of friends who are preparing for an evening in the colors of the collections: festive and decidedly retro.
It begins with a quiet start to the day where we follow a young couple in a car until it hits a pyramid of trunks, sending colorful invitations flying through the air for what we might imagine to be a party in the making.
As the video progresses, different personalities intervene in settings straight out of Wes Anderson’s cinema, until the atmosphere is transformed for a party until the end of the night.
Resolutely inspired by the 60s, the campaign comes to life in a Palm Springs property with retro photography. But throughout these different scenes, we find the Louis Vuitton stamped pieces. From porcelain vases inspired by the House’s bags, to furniture, sometimes designed in collaboration with the Campana brothers, Raw Edges and Marcel Wanders Studio, as well as the iconic trunks, not to mention leather bottle holders, golf kits, rugs, skateboards and hammocks, offering a California Art de Vivre as if you were there.
Louis Vuitton has always liked to combine fashion and Art de Vivre with the context of culture.
Today, it remains true to the spirit of its founder, who invented a true “Art of Travel” that is as creative as it is elegant and practical.
louisvuitton.com
https://fr.louisvuitton.com/fra-fr/histoires/art-of-living-campaign
Thomas Durin