SSENSE is an online platform that blends culture, community, and commerce. Based in Montreal, it offers a mix of established luxury brands and more emerging brands.
The SSENSE flagship was designed by David Chipperfield Architects. A 1,200-square-meter, 19th-century space, built as a “building within a building” adjacent to the city’s iconic Notre Dame Basilica.
The old façade of the design contrasts with the modernity of the interior. The walls and fitting rooms on the third and fourth floors are made of steel, lit by spotlights attached to grills, which give the place an SF effect. The products presented change regularly, as on ssense.com. The place plays between physical and digital for an outstanding phygital result. If SSENSE Montreal is a space in perpetual evolution, it exists, above all, to translate the ethics of the company in a physical form.
The Montreal flagship offers more than 50,000 products available on the web platform. It is also possible to make personalized appointments in the fitting rooms.
Simply go to the website, select the items you wish to try on, and make an appointment. The items will be available in the store within 24 hours. A consultant prepares the selection and welcomes the customer for a tailor-made experience.
A place combining steel, waxed concrete, leather, and pearl gray carpet, between minimalism and science fiction. A way to interpret architecturally this notion of phygital, between reality and a virtual world.
SSENSE
418 Saint Sulpice Street, Montreal – Canada
Flora di Carlo