His world masterfully intertwines pop culture and surrealism in a palette of vibrant colors that reveal all sorts of details, inviting the viewer to look closely. Closer still.
Artist, photographer, and art director Yuni Yoshida has been creating visual works for over fifteen years across a wide range of fields, including cosmetics and fashion brands, magazines, advertising, CD covers, and book design. Since childhood, this 43-year-old Tokyo virtuoso has loved creating, entertaining, and surprising people—but even more so, surprising herself. A graduate of Joshibi University of Art and Design, she launched her freelance career in 2007. Since then, Yuni Yoshida has given free rein to her imagination, presenting her dreamlike and charmingly bizarre creations in exhibitions ("Imaginatomy," "Dinalog"). Her images immerse us in surreal settings, exploring concepts of space, distortion, and juxtaposition that make us look at them twice. Culinary photography and design hold a prominent place in her artistic practice. She often plays with food, plants and flowers, enhancing them and changing perspectives with her inventive touch.
A pop and tangy atmosphere
Her stage productions are thus overflowing with creativity and trompe-l'œil effects, without systematically resorting to retouching or digital editing. She often creates her work manually because she likes to interact with real materials. For example, in her series PixelatedFruits and vegetables are cut into small cubes, giving the illusion that they are pixelated. With PeelShe plays with the transparency of finely sliced pieces, like a Venn diagram. Her Hello Kitty creations also have their own unique character, such as imagining the mythical figure of this little kitten with its red bow tie as a plastic bag or a flower. Her collaboration with actress and fashion designer Naomi Watanabe is just as dynamic, imagining her in all sorts of stories: as a steamed dumpling, with lipstick tubes for legs, as a body of dripping paint, carrying a brioche bag. It's a world full of illusion and enchantment to which Yuni Yoshida invites us, whose commercial work manages to resemble art.
Tokyo - Japan
Nathalie Dassa