Jitensha – bicycle in Japanese – is revolutionizing urban mobility by offering a naked bicycle that you can customize as you wish, according to your tastes.
From the frame to the peripherals, such as brakes, wheels, or the chain, you will be free to express your creativity through your future means of transportation on the city streets.
For years, the bicycle has been anchored in the culture of the country where the majority of residents circulate with the help of these two wheels, allowing them to move in a more sustainable way. This art of living is used by people from very different backgrounds and is the best way to live in Tokyo.
Through this approach, Jitensha wishes to propose a bicycle that looks like you, with thorough research of the essential, the purity, and the elegance. The key word being minimalism. The brand works essentially on the design, the quality, and the comfort for unforgettable urban crossings.
But the promise also lies in the principle of being inspired by Japan and assembled by hand to order in France, for a softer and more thoughtful mobility.