The Moco Museum, dedicated to modern and contemporary art, opened its doors in Barcelona in 2021. Since then, it has been showcasing renowned artists (Keith Haring, Jean-Michel Basquiat, Tracey Emin) and emerging talents (OsGemeos, Icy & Sot, Stik).
In 2022, it decided to open its first permanent physical space and entrusted the design to Argentinean designer Ezequiel Pini aka Six N. Five. Their collaboration began during Art Basel last June via the design of the NetJets Collectors Lounge, the first example of a digital space evolving into the physical. The pioneer in the use of 3D and imaginary worlds called on architect Isern Serra to transform digital inventions and components into tangible reality.
The Moco Concept Store is the real transposition of a virtual concept, which aims to celebrate artistic activity through a collection of products and artworks in limited edition. Visitors are greeted by a décor of pink hues and curvilinear shapes, which encapsulates the museum’s mission to be inclusive, immersive, and inspiring in order to make art accessible to all.
“The space was an interesting challenge,” explains Ezequiel Pini, “because I had to combine the purpose of the store with the current architecture and stay true to the dreamlike world I had built in CGI, and thanks to Isern Serra, I think we succeeded.”