A graduate of Central Saint Martins in London, Kevin Germanier made a splash in his first show in 2020, when he entered the official Paris Fashion Week calendar. But this young entrepreneur is also committed to the fashion industry by advocating for a more sustainable and ethical society.
His eponymous brand “Germanier,” launched in 2018, immediately conquered the fashion sphere, but the Swiss-born designer created first a family business in which everyone is put to work. Surrounded by his grandmother, parents, great aunts, cousins, he imagines a link between the past, the present, and the future while mixing innovative techniques and traditional know-how, such as the work of silicone embroidery or hand-knitted sequins, highlighting a “Swiss work ethic.”
As part of a sustainable dynamic, Kevin Germanier has grafted a family heritage while bringing a deep reflection on the origin of its raw materials. Whether it’s pearls and feathers from the remains of the Disney studios and the Lido, sequins, recycled luxury fabrics or even second hand, in a few months he has become one of the spokespersons for upcycling, this art that consists of recovering materials that are no longer in use in order to transform them into materials or products of superior utility.
This young designer, named in the list of the 30 under 30 in 2020, under the Europe section of Forbes magazine, brings to fashion his universe and a futuristic vision of utopia with a particular attention to detail, presenting sculptural and colorful pieces for a glamorous, sexy, desirable, and feminine woman.
The collection pieces are worn by many stars, such as Lady Gaga, Kristen Stewart, Taylor Swift, Bjork, Beyoncé and more recently La Grande Dame, from Drag Race France season 1. Kevin Germanier has also collaborated with Baccarat, Guerlain, Louboutin and soon with Porto Firme, a progressive Brazilian organization that advocates fashion through social transformation for prisoners since 2015.
But that’s not all; proud of his origins, he also collaborated with Germanier Cave du Tunnel for a custom-made dressing of the three new wines of the range. A commitment and support to Swiss culture and talent.
Enter the colorful, ethical, and sustainable world of Germanier without further delay!
Switzerland
Thomas Durin