Brands and publishing houses are stepping up their efforts to reassure customers of their ecological credentials.
Doc Johnson, a venerable American company specializing in the design of sex toys, is not missing out. Founded in the 1970s, the company has teamed up with Los Angeles-based fashion label Rose In Good Faith.
From this happy union came shoes made from recycled plastic, christened "Plastic Soul".
A material made from adult toys deemed "damaged" or defective during manufacture. In terms of design, Rose In Good Faith defines its new shoes as a synthesis of simple style and progressive sophistication.
David Teitelbaum, the brand's founder, explains, "As the design progressed, I wanted to create something that was both timeless and exceptionally useful. As it turns out, we've produced a shoe that's more comfortable than any on the market, and just like our collaborations, the piece tells a story. We hope the shoe will transcend time and inspire a new perspective on recycling."