Brands and publishing houses are increasing their efforts to reassure their customers about their environmental credibility.
Doc Johnson, the venerable American company specializing in the design of sex toys, is not missing out. Founded in the 1970s, the company has partnered with the fashion label Rose In Good Faith, from Los Angeles.
From this happy union were born shoes made of recycled plastic, named "Plastic Soul".
A material made from adult toys deemed "damaged" or defective during manufacturing. In terms of design, Rose In Good Faith defines its new shoes as a synthesis of simple style and progressive sophistication.
David Teitelbaum, the brand's founder, explains: “As the design progressed, I wanted to create something that was both timeless and exceptionally useful. It turns out we’ve produced a shoe that’s more comfortable than any other shoe on the market, and just like our collaborations, the piece tells a story. We hope the shoe will transcend time and inspire a new perspective on recycling.”