ALL THE FASHION IN AN ARTIST’S RESIDENCE

At 26 via Montenapoleone in Milan, the new Marni store is an ode to travel.

Francesco Risso, the brand’s artistic director, created an innovative project in close collaboration with Marni’s marketing director, Chungaiz Khan Mumtaz, and the London studios Brinkworth and The Wilson Brothers.

The three-story flagship is adorned with silver mirrors, its ceramic tiles reflecting the carpet in different shades of blue. Neon lights in incandescent cold steel tones add contrast.

This place looks like a time machine and hosts a small cocoon of creativity. The goal? To create a dialogue between architecture and sculpture. This “creative vessel” that functions as a workshop will be offered to different artists of the Marni community. Equipped with windows, visitors can peek inside and observe the artist in action. This ephemeral studio can be modified by the artist; the panels can be painted, as can the floors, allowing each occupant of the vessel to personalize their environment. The first artist to take up residence in the Milan store is New York-based artist Shoplifter, who represented Iceland at the 2019 Venice Biennale. 

https://brinkworth.com/selected-work/marni

https://www.marni.com/fr-fr/stores/marni-milano-montenapoleone

Flora di Carlo