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Swedish fashion house Acne Studios has just opened its brand-new store in the legendary rue Saint-Honoré. As usual, the brand breaks with the boredom of stores that look the same all over the world. The 385 square meters of the new Parisian address faithfully reinterpret the historic heritage of the City of Light. To bring the space back to life, Barcelona-based architecture studio Arquitectura-G used Saint Maximin stone, a pale beige and golden limestone, to decorate the walls, floors, and columns. It is the play of contrast brought by the lights in undulating formations by Benoît Lalloz and the supple and organic furniture by Max Lamb that creates the sensation of fluidity. A majestic setting for the looks of the men’s and women’s collections!

Yaël Nacache