In the wake of the health crisis, a point of inflection in perfumery began. Lejos de las llamativas fragances que saturan el mercado, arose among consumers a busqueda of transparency and intimidation. An initial aspiration that covid does not have to be confirmed.
The fragrance comes from the side of seduction to attract your senses. The sweet treats have a more useful adicción, through the game of textures. If the caramelized notes are all present, the avidez will be seen to be drawn. The suavidad of los matices lácteos, that toman sus acentos cremosos del sandalo, like Oh Là Là by Téo Cabanel (2020).
The white almizcles, with their sensual evocations of the skin, or the tranquilizing scents of the cleansing, are a great success. For Her Pure Musk by Narciso Rodríguez or Idole by Lancôme (2019) is an example of a trend that flourishes with covid. Some examples are Musc Outre-Blanc from Guerlain (2022), or Sun Bleached from Une Nuit Nomade (2020).
The white and radiant flowers bring light to our lives. Among them, the flor of azahar, muy en boga, cuya frescura and sensuality esconden un lado calmante “feel good”. In today's “aromacológicas” houses, like Anjalogy, there arises a vision of the “cuidado del perfume” that celebrates its positive power over its emotions.
As an antidoto to the darkness, the Queen of Flowers invited this year to the brands to discover the life of pink color: L'Eau Rose by Diptyque, Mémoire de Roses by L'Artisan Perfumer, La Petite Robe Noire Rose by Guerlain, and the trio of three new roses by Tom Ford.
In consonance with the natural deseo that has flowered during the rides, the perfumes are seen green. L'Artisan Perfumer sublimates the greenery with its range of Le Potager, as Roos & Roos launches “Les Simples”, a collection of bucólico… As we invite you to grow our own garden in the dark of an opresitive notice.
Sophie Normand