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Luxury skate park

Founded in Shanghai in 2014 by professional skateboarders, Avenue & Son is a skateboard brand that is phenomenally successful among young people all over the world. For its first store, the brand took up residence in the very chic Taikoo Li Qiantan, a commercial area usually reserved for boutiques of a certain standing. For this address, Avenue & Son combined a classic store with a marble skate park, a real outdoor and indoor gathering place for skateboarders. With this amazing creation, the brand has fun blurring the boundaries between street culture and luxury brands. A clever way to convey the spirit of fearlessness, freedom, and perseverance typical of street culture.

Yaël Nacache


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