The House of Fine Jewelry opened in 1986, the year Gaia Repossi was born. It is nestled at 6 Place Vendôme. In 2016, the artistic director decided to rethink the boutique as a unique piece of high jewelry. She entrusted the design to Rem Koolhaas and the firm OMA. As with her creations, she breaks with the traditional conventions of jewelry. The 90 m2 flagship is divided into three spaces: the street side, the gallery, and the lounge. The first floor offers an initial immersion into the store. The second floor is like an art gallery, where the precious jewels of the Italian brand, mainly in gold, diamonds, and emeralds, are displayed. The basement is organized as an intimate space and offers a personalized service to its customers. Each piece is made of unusual and unconventional materials, like the creations of Gaia Repossi. Colorful mirrors were created by Dutch designer Sabine Marcelis. The staircase has been covered with aluminum. Movement is the key word of the project; the wall of the first floor has been elaborated as a gigantic rotating billboard with three facets: a bronze-colored mirror, a classic mirror, and a display system designed in collaboration with the house Goppion. This almost futuristic space makes the visitor lose all sense of time, letting the Repossi jewels shine.
Flora Di Carlo