Nestled at 6 Place Vendôme, the high jewelry house opened in 1986, the year of Gaia Repossi's birth. In 2016, the artistic director decided to rethink the corporate shop like a unique piece of jewelry. She entrusted its design to Rem Koolhaas and the OMA firm. As with her creations, Gaia Repossi breaks with the traditional codes of jewelry. The 90 m² flagship store2 The space is divided into three areas: the street-facing side, the gallery, and the lounge. The ground floor offers an initial immersion into the store. The first floor, resembling an art gallery, displays the Italian brand's exquisite jewelry, primarily crafted from gold, diamonds, and emeralds. The basement is organized as an intimate space, offering personalized service to its clients. Each room in the boutique is composed of unique and unconventional materials, much like Gaia Repossi's creations. Colored mirrors were designed by Dutch designer Sabine Marcelis, and the staircase is clad in aluminum. With movement being the guiding principle of the project, the ground-floor wall was conceived as a gigantic, three-sided, rotating display panel: a bronze-colored mirror, a classic mirror, and a display system designed in collaboration with Goppion. The almost futuristic space makes visitors lose all track of time, allowing the Repossi jewelry to sparkle freely.
Flora Di Carlo
