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Bulgari, a jade façade

To design its new address in Shanghai, the Bulgari jewelry store called on the Dutch architectural firm MVRDV. True to the style that has made the iconic Italian luxury brand famous, the façade is inspired by the Art Deco cornices that adorn the original Bulgari store in Rome. A style that also fits perfectly with the “Pearl of the Orient”! To achieve the look of the precious jade stone, MVRDV had the audacity to use shards of glass from champagne and beer bottles. How to transform 100% recycled materials into an architectural jewel…

Yaël Nacache