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XULY.Bët : When fashion rhymes with upcycling

XULY.Bët which means “keep your eyes open” in Wolof, a language spoken mainly in Senegal and Mauritania, is a Parisian fashion house founded in 1991 by Lamine Kouyaté. 

After studying architecture in Strasbourg, the designer decided to move to Paris and quickly launched XULY.Bët: clothes for free and liberated women. The brand also turns to upcycling as it is known for its use of recycled clothing. The artist creates haute couture by remodeling found clothing, cutting, sewing and making subtle changes or recreating them entirely.

Dresses are transformed into skirts, skirts into bags, bottoms into halter tops and sweaters into dresses. Her collections are imbued with her roots, her life, and her travels between Africa, Paris and New York.

Flora Di Carlo