Monochrome lighting, aluminum and steel: the Balenciaga boutique on rue Saint-Honoré is a veritable architectural nugget.
When the Balenciaga boutique on rue Saint-Honoré reopened in 2017, the brand renovated this 300 m2 loft carefully redesigned by architects Pierre Jorge Gonzalez and Judith Haase. The behemoth was entirely designed using raw materials such as stainless steel, aluminum, concrete, silicone and skai. The store's walls are covered in concrete, and stainless steel pipes run across the ceiling. The shop's lighting projects a cool glow, highlighting the colors of the garments. The fitting rooms feature curtains made of thick layers of translucent silicone. Wall shelves and display tables are made of sheet metal. The store is minimalist, neutral, intense and cold. The architectural firm leaves room only for the essentials: the various collections of genius designer Demna Gvaslia. The customer is immersed in a futuristic universe where the notion of time is easily lost.
https://www.balenciaga.com/fr-fr
Flora Di Carlo