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Balenciaga: A purely minimalist boutique!

Monochrome lighting, aluminum and steel, the Balenciaga boutique on rue Saint-Honoré is a real architectural nugget 

When the Balenciaga boutique on rue Saint-Honoré reopened in 2017, the brand renovated this 300-square-meter loft carefully redesigned by architects Pierre Jorge Gonzalez and Judith Haase. The behemoth was entirely designed using raw materials such as stainless steel, aluminum, concrete, silicone and even skai. The walls of the store are covered with concrete and the stainless steel pipes run along the ceiling. The lighting of the store projects a cold light that highlights the colors of the clothes. The fitting rooms have curtains made of thick layers of translucent silicone. The wall shelves and display tables are made of sheet metal. The store is minimalist, neutral, intense and cold. The architecture firm leaves only the essential: the different collections of the genius designer Demna Gvaslia. The customer is then immersed in a futuristic universe where the notion of time is easily lost.

Flora Di Carlo