CLARA DAGUIN, WHEN FASHION MEETS TECHNOLOGY
Clara Daguin, a French-American designer, embodies the bold alliance of fashion tradition and technological innovation. Born in France
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In the world of fashion, each house distinguishes itself through a style, a signature, an aura. If Louboutin opts for the red sole, Versace chooses the Medusa head. But when codes are transposed, when brands collaborate and exchange their inspirations like The Hacker Project between Balenciaga and Gucci, are we witnessing the beginnings of a new fashion?
Last September, social media erupted in outrage, accusing Richard Quinn, the British designer endorsed by Queen Elizabeth II, Beyoncé, and Cardi B, of copying the collections Balenciaga Signed by Demna. An inspiration perhaps too pronounced, also highlighted by Vogue Runway and the formidable Diet Prada on Instagram. But if fashion reflects an era, if it is a mirror of society, how can we determine if one house is copying another's style? When Christian Dior presented the flower woman in 1947, he set the new standard for skirt length. Was following in his footsteps therefore copying? The notion is subjective. And this is what artistic directors Alessandro Michele and Demna brilliantly demonstrated by unveiling "The Hacker Project." This incredible collection This will undoubtedly go down in fashion history. The two illustrious houses literally allowed themselves to copy each other, without consultation, giving rise to the merger between the two most popular brands according to The Lyst Index's 2021 report. Gucci Balenciaga saw the double "G"s of its monogram transformed into "B"s, and iconic pieces from the Balenciaga wardrobe were reworked in true Italian style, such as the famous Triple S sneaker bearing the Gucci logo. The two designers, whose success shows no sign of waning, cleverly demonstrated with The Hacker Project that fashion shines doubly brightly when ideas are shared and exchanged. Could this initiative herald a new era in creative thinking, where the notion of intellectual property becomes more abstract? Purists be damned, it seems the future of fashion is indeed pluralistic!
By Cheynnes Tlili
Clara Daguin, a French-American designer, embodies the bold alliance of fashion tradition and technological innovation. Born in France
