Almost unnoticed, the prodigy Eli Russell Linnetz has taken his label to the steps of the Met in New York. Among other things, he is responsible for the music videos Famous et Fade, the stage design of the tour The Life of Pablo Ye (Kanye West), the set design for Enigma, Lady Gaga's new residency show in Vegas, as well as the filming of the Yeezy and Skims campaigns and other projects stemming from his encounters with iconic figures. The most significant of these was with Adrian Joffe, president of the Comme des Garçons fashion house and concept store. Dover street market, who launched his career in fashion. With ERL, his label that gives free rein to his creativity, Eli Russell Linnetz celebrates his native America. His collections draw inspiration from formal prom nights, the raw power of quarterbacks, the opulence of country music, and the rugged look of the North American trapper, giving rise to a casual, streetwear style sprinkled with stars and stripes in true American fashion. This outsider from Venice, California, has forged a surprising path to fame, navigating several disciplines that have allowed him to shine, notably fashion, in which he excels: launched in 2020, the ERL label has already dressed ASAP Rocky for the last Met Gala.
By Cheynnes Tlili
